LOVE OR MONEY? LIFE LESSONS FOR ATHLETES & AGENTS

Jamie Cunningham

RIGHTS AVAILABLE: World, Film/TV. and all other rights controlled by the bks Agency

Love or Money? is the ultimate behind-the scenes look into the multi-million dollar worlds of our top big-ticket athletes, featuring brand new interviews with some of the world’s biggest sports agents that are the deal makers. 

Part cheerleader, part salesman, part concierge, part psychologist, agents come in all shapes and sizes: lawyers, parents, accountants, spouses, coaches, siblings and friends. Some are individuals, others are global corporations. Some are incredible deal-makers, others are strategic marketers. All are trusted confidants.

Like Michael Lewis’ revelatory Liar’s Poker meeting the inside track of Tim Ferris’ Tools of Titans, Love or Money? takes us behind the headlines, the match reports and the telephone-number contracts and asks what it really takes to play the game. 

Is sport driven by dollars, or fuelled by passion?

“ ‘Help me, help you!’ So said Tom Cruise to Cuba Gooding Jr in Cameron Crowe’s era-defining, Oscar-winning Jerry Maguire. The movie is a love story, celebrating life through the lens of the eponymous sports agent. Like Jerry Maguire, this book is also about love. And like Jerry, I have had many moments where you might be able to catch a glimpse of my left ear or my right Nike trainer  on the screen edge of sports history. You can see me at The Open in 1999, at several Olympic finals from 2008 – 2016 and in the media around many big athlete moments. 

So this book is about a love of sport and the business of sport. As much as it may be for every athlete or every executive who wants to become the agent that scores that deal, it is for every sports fan around the world who wants to understand how that thing they love so much, works from the inside “

Author & Agent Jamie Cunningham knows the industry from the inside.  Trained by ultimate sports agent, godfather of the industry, (and author of the smash bestseller What They Don’t Teach You at Harvard Business School)  IMG founder Mark McCormack, Cunningham is an award-winning agent in his own right.  

In Love or Money? he takes the reader right into the rooms where it happens - where careers and records are made (and broken). Woven into his lessons and own experiences on what it takes to have a successful career as either a top flight agent, he brings together 16 remarkable and candid  interviews with some of sport’s greatest agents.