THE UNFAIR ADVANTAGE

HOW YOU ALREADY HAVE WHAT IT TAKES TO SUCCEED

Written by Ash Ali & Hasan Kubba

RIGHTS AVAILABLE: Profile Books handles translations

RIGHTS SOLD: Profile Books (UK) — Published January 2020; St Martin’s Press (North America) — publishes Spring 2022


WINNER OF BUSINESS BOOK OF THE YEAR AWARD 2021 AND BEST START UP/SCALE UP BOOK AWARD 2021

This groundbreaking new book examines the role of Unfair Advantages in our unequal world, unpicks the nature of success, and shows how to increase your own chances of achieving it. Brimming with case studies, from Snapchat to Google, Oprah Winfrey to Richard Branson, The Unfair Advantage helps you to look at yourself and your circumstances, to find the ingredients you didn't realise you already had to succeed.

Unfair advantage Business Award.jpg

A snappy, thought-provoking book that will help anyone make something of their own unfair advantages – BIANCA MILLER-COLE, Entrepreneur and Author Self Made

Deeply true, insightful, and helpful. Crucial business advice that you won't get anywhere else. – DEREK SIVERS, Entrepreneur, Author Anything You Want

A fast-paced read with excellent insights from a remarkable entrepreneurial story– DANIEL PRIESTLEY, Author Entrepreneur Revolution


Ash Ali and Hasan Kubba are startup entrepreneurs. Despite not going to university, Ash became an award-winning serial tech entrepreneur and the first marketing director of Just Eat (now worth over £5 billion). Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the corporate ‘rat race’. They have each spoken at TEDx, advised and mentored hundreds of startups all over the world, and are passionate about spreading the opportunities of startup entrepreneurship.